It helps build your credibility for Google and (duh!) makes it easier for your customers to reach you! Read more about improving your local SEO and boost your foot traffic. The individual SEO score of your website indicates how well the web page complies with search engines’ quality guidelines. One can roughly say, that if the score is higher than 80% it means that the web page is already well-optimized whereas a score below 80% shows that there’s still room for improvement. If the score is below 30% there are severe errors and SEO issues on your website you should definitely deal with. Domain authority helps search engines determine how much they can trust your website.
The tool will generate a list of related keywords, sorted by search volume. If people don’t click through to your site, they won’t read your content or buy your products. If you notice Google is having trouble accessing one of your important webpages (for example, robots.txt is blocking search engine crawlers), you’ll want to fix that ASAP.
If yours is boring and dull, you’re probably not going to get as many clicks as you could—even if you rank. Citations, quotes, and external links back to research articles & case studies about the topic you’re discussing help add authority to your page and show you’re trying to add value. What most people don’t realise is that where and how you place links (both internal and external) can significantly impact your rankings. They will only rank and refer traffic to sites that offer the best experience to their users. The good news is that you have complete control over your site’s user experience. Not only does this add structure to your web page for search engines, but all of your human visitors will also love it as well.
When you write your meta description, include the relevant keywords in it. It’s important to use the keywords in the meta description so your audience further understands the context of your page. Many people will decide to click on your page based on what they read in your meta description.
Technical SEO
This ultimately helps Google absorb more information about your website and potentially rank it higher on the search engine results pages. To ensure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title. In this section, we’ll focus on keyword research and how keywords should be incorporated into your content. We’ll also discuss the importance of including images in your content.
Use Internal Links
- Add keywords to the beginning of your page titles – When possible, add your target keywords to the beginning of your page title.
- If you’re writing an article about “the best way to brew coffee”, don’t just add a link to a site with the anchor text of “learn more about brewing coffee here“.
- SEO can be divided into four categories, each vital to your digital marketing strategy.
- CO—is committed to helping you start, run and grow your small business.
- That’s why Google takes load times into account when ranking pages in search results, and why we include page speed optimization with our on-page SEO services.
Choose keywords with a large search volume so that you don’t waste money on keywords that don’t drive traffic. They will influence users and increase your clickthrough rate (CTR). You’ll attract more people that are interested in your business by optimizing your tags. There are many factors that search engines take into consideration when ranking your site. In fact, 83% of Internet users expect a website to load in three seconds or less!
Key Technical SEO Factors
It’s important to review URLs before publishing a web page because most Content Management Systems (CMS) will auto-generate the URL based on the title of a web page. Meta descriptions hold valuable real estate in search results and can help drive clicks and traffic. If additional header tags are needed, continue to use the rest of the H4-H6 tags in the same hierarchical order. Fresh content is essential for staying relevant in search results. Search engines favor SEO Anomaly updated pages, especially for topics that change frequently.
For a page to earn backlinks (which are a strong ranking factor) and shares, people have to actually consume the content. If you’re struggling or just want a fast solution, give our free AI title tag generator and meta description generator a shot. Tell the tools what your page is about and your desired writing tone and they’ll generate a few options. Outbound high-quality links can help search engines determine the overall value of your content. The best part is that you have complete control of your internal links. Spend the time getting it right and reap the rewards in rankings.